Table of Contents: (The) interface of marketing and srategy

Bibliographic Details
Main Author:	Day, George(ed)
Other Authors:	Weitz, Barton (ed.), Wensley, Robin (ed.)
Format:	Book
Language:	English
Published:	London JAI Press Inc. 1990
Series:	Strategic management policy planning v.4
Subjects:	Marketing > Management Marketing > Strategy Marketing > Decision making Market response

Table of Contents:

part-I. The structure and evolution of competitive markets Market structure and analysis: practice, problems and promise/Allen D. Shocker, David W. Stewart and Anthony J. Zahorik Relationship among competitors/ Geoffrey Easton Impact of competition on strategic marketing decisions/ Ram C. Rao Evolutionary models of markets and competitive structure/ Mary Lambkin, Part-II Gaining and sustaining competitive advantage market position and competitive strategy/ Bradley T. Gale and Robert D. Buzzell, Modelling customer loyalty: A consumer based source of competitive advantage/ Barbara E. Kahn and Robert J. Meyer, Design and management of channels of distribution/ Gary L. Frazier, Market entry and defensive strategies/ Hubert Gatigon and Pradeep Bansal, Formulating strategy components market response approaches to marketing strategy decisions/ Leonard Lodish and Bari Harlam, Assessing market response: A review of empirical research/ Gary M. Erickson, Positioning analysis and strategy/ Yoram J. Wind, Identifying and evaluating new product opportunities/ Robert G. Cooper