Description: Marketing management

Bibliographic Details
Main Author:	Dholakia, Nikhilesh
Other Authors:	Khurana, Rakesh, Bhandari, Labdhi, Jain, Abhinandan K
Format:	Book
Language:	English
Published:	New Delhi Macmillan 1978
Subjects:	MARKETING STRATEGIES MARKETING DECISIONS MARKETING PROGRAMS BUYER BEHAVIOR MARKET SEGMENTS