Table of Contents: Marketing management

Bibliographic Details
Main Author:	Dholakia, Nikhilesh
Other Authors:	Khurana, Rakesh, Bhandari, Labdhi, Jain, Abhinandan K
Format:	Book
Language:	English
Published:	New Delhi Macmillan 1978
Subjects:	MARKETING STRATEGIES MARKETING DECISIONS MARKETING PROGRAMS BUYER BEHAVIOR MARKET SEGMENTS

Table of Contents:

Introduction to marketing, Buyer bahaviour, Market segmentation, Demand forecasting, Product policy and strategy, Pricing decisions, Sales management, Distribution management, Advertising and promotional decisions, Marketing research, Marketing strategy and planning, Marketing organization and information system, Marketing and public policy.