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01531nam a2200337 4500 |
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20160831125814.0 |
| 008 |
160831b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 0333902750
|c Rs.260.00
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| 040 |
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|a HCCL
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| 041 |
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|a English
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| 082 |
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|a 658.8 DHM
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| 100 |
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|a Dholakia, Nikhilesh
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| 245 |
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|a Marketing management
|c by Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari and Abhinandan K Jain
|b Cases and concepts
|
| 260 |
|
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|a New Delhi
|b Macmillan
|c 1978
|
| 300 |
|
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|a xiii,643p.
|b 22cm
|
| 500 |
|
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|a Includes index.
|
| 505 |
|
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|a Introduction to marketing, Buyer bahaviour, Market segmentation, Demand forecasting, Product policy and strategy, Pricing decisions, Sales management, Distribution management, Advertising and promotional decisions, Marketing research, Marketing strategy and planning, Marketing organization and information system, Marketing and public policy.
|
| 650 |
|
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|a MARKETING STRATEGIES
|
| 650 |
|
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|a MARKETING DECISIONS
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| 650 |
|
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|a MARKETING PROGRAMS
|
| 650 |
|
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|a BUYER BEHAVIOR
|
| 650 |
|
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|a MARKET SEGMENTS
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| 700 |
|
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|a Khurana, Rakesh
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| 700 |
|
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|a Bhandari, Labdhi
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| 700 |
|
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|a Jain, Abhinandan K
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.1370
|d 1370
|
| 998 |
|
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1370
|d 1370
|
| 999 |
|
|
|c 1370
|d 1370
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_DHM
|7 0
|9 4063
|a HCCSL
|b HCCSL
|c GEN
|d 2016-08-31
|g 260.00
|o 658.8 DHM
|p R1369-7
|r 2016-08-31
|w 2016-08-31
|y BK
|x Data entered by Susmita Chanda
|
WebLibNet
