Marketing Concepts and cases

Bibliographic Details
Main Author: Etzel, Michael J.
Other Authors: Stanton, William J., Walker, Bruce J., Pandit, Ajay
Format: Book
Language:English
Published: New Delhi Tata McGraw-Hill Publishing Company Limited 2006
Edition:13th ed
Subjects:
Description
Item Description:Include bibliographical references and index
Physical Description:xxiv,735p.+G14+I-25+N23 24c.m.
ISBN:9780070600904
0070600902