Table of Contents: Marketing

Bibliographic Details
Main Author:	Etzel, Michael J.
Other Authors:	Stanton, William J., Walker, Bruce J., Pandit, Ajay
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw-Hill Publishing Company Limited 2006
Edition:	13th ed
Subjects:	Marketing Modern marketing Marketing Management

Table of Contents:

Nature and scope of marketing, Identifying and selecting markets, Product, Price, Distribution, Promotion, Managing the marketing effort