Cover Image

Marketing Concepts and cases

Bibliographic Details
Main Author: Etzel, Michael J.
Other Authors: Stanton, William J., Walker, Bruce J., Pandit, Ajay
Format: Book
Language:English
Published: New Delhi Tata McGraw-Hill Publishing Company Limited 2006
Edition:13th ed
Subjects:
Marketing
Modern marketing
Marketing Management
LEADER 01898nam a22003617a 4500
003 HCCL
005 20170310155438.0
008 160810b xxu||||| |||| 00| 0 eng d
020 |c Rs. 375.00  |a 9780070600904  |a 0070600902 
040 |a HCCL 
041 |a English 
082 |a 658.8  |b Et99 
100 |a Etzel, Michael J. 
245 |a Marketing   |c byMichael J.Etzel, Bruce J. Walker, William J. Stanton, and Ajay Pandit  |b Concepts and cases 
250 |a 13th ed 
260 |a New Delhi  |b Tata McGraw-Hill Publishing Company Limited  |c 2006 
300 |a xxiv,735p.+G14+I-25+N23  |b 24c.m. 
500 |a Include bibliographical references and index 
505 |a Nature and scope of marketing, Identifying and selecting markets, Product, Price, Distribution, Promotion, Managing the marketing effort 
650 |a Marketing 
650 |a Modern marketing 
650 |a Marketing Management 
700 |a Stanton, William J.  
700 |a Walker, Bruce J.  
700 |a Pandit, Ajay 
942 |c BK 
997 |c KohaHCC.2119  |d 2119 
998 |a Heramba Chandra College  |c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2119  |d 2119 
999 |c 2119  |d 2119 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_800000000000000_ET99  |7 0  |9 5797  |a HCCCL  |b HCCCL  |c GEN  |d 2017-03-10  |g 375.00  |o 658.8 Et99  |p c11911  |r 2017-03-10  |w 2017-03-10  |y BK  |x Data entered by Susmita Chanda 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_800000000000000_ET99  |7 0  |9 5798  |a HCCCL  |b HCCCL  |c GEN  |d 2017-03-10  |g 375.00  |o 658.8 Et99  |p c11912  |r 2017-03-10  |w 2017-03-10  |y BK  |x Data entered by Susmita Chanda 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_800000000000000_ET99  |7 0  |9 5799  |a HCCCL  |b HCCCL  |c GEN  |d 2017-03-10  |g 375.00  |o 658.8 Et99  |p c11913  |r 2017-03-10  |w 2017-03-10  |y BK  |x Data entered by Susmita Chanda 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_800000000000000_ET99  |7 0  |9 5800  |a HCCCL  |b HCCCL  |c GEN  |d 2017-03-10  |g 375.00  |o 658.8 Et99  |p c11914  |r 2017-03-10  |w 2017-03-10  |y BK  |x Data entered by Susmita Chanda 

Similar Items